Annual Conference 2020

PUBLISHING EXPERT JANE FRIEDMAN

Jane Friedman has worked in the publishing industry for more than 20 years. She’s the former publisher of Writer’s Digest, a Great Courses professor, and an author with the University of Chicago Press. Since 2001, Jane has spoken at hundreds of events worldwide, including BookExpo , SXSW, the Association of Writers & Writing Programs, and numerous creative writing programs. She has also served as a panelist for the National Endowment for the Arts and the Creative Work Fund in San Francisco. Her blog on the business of publishing enjoys 150,000 unique visitors every month.

Jane's presentations

On Saturday Jane will present Today’s Key Book Publishing Paths: What’s New, What’s Old, and What’s Right for You? Over the last decade, the publishing industry has undergone tremendous evolution due to the growth of online retail and digital books, as well as the power of any author to publish and distribute their work at the click of a button. Jane discusses everything you need to know about how book publishing operates today, in plain English, to help you understand the pros and cons of every major publishing path available.

On Sunday Jane will present The Art & Business of Author Platform. Most working writers have at least one thing in common: they seek to grow the readership for their work. But what leads to readership growth? And what can you do, especially without a publisher’s help (or a large bankroll), to encourage that growth? Sometimes this is called “platform development.” Platform building requires consistent, ongoing effort over the course of a career; the work is never really done , and your strategy will evolve over time . We’ll discuss how to develop an approach and philosophy that fits your personality and the unique qualities of your work.


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