MWA Calendar

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How To Sell More Books in 2021

January 23, 2021
2:00 PM - 3:30 PM

MWA Webinar Series

When you have big dreams, the right plan is essential. You don’t want to just try every book marketing tactic you read about and “see what sticks.” You can’t copy other authors and expect the same results. And if you don’t have the right pieces in place first—if you don’t have a strong “conversion funnel” turning browsers into buyers into subscribers who buy your future books—your promotional efforts will never create the results you desire, regardless. This talk will reveal the 3 best ways to start selling more books, with steps you can take right away. It will also help you avoid the biggest mistakes that can keep book sales at a slow trickle, explain what an effective (and simple!) book marketing plan can look like, and offer tips on creating your immediate plan without overwhelm.

About the Presenter: Ally E. Machate is on a mission to make great books happen and help authors reach more readers. A bestselling author and expert publishing consultant, Ally has served both small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books for the Touchstone and Fireside imprints. Her client list includes authors publishing with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, Sunrise River Press, and Hay House, as well as independently published bestsellers. Ally leads a diversified team of industry professionals who specialize in working with authors to write, edit, publish, and sell their books. Get free gifts and learn more at

A Zoom Link will be sent out to registrants and members before the webinar. Members can also login to the member area to access the link up to 24 hours before the webinar. A replay will be available to members and registrants for a limited time.


$0.00 Free Member Registration

$20.00 Non-Member Webinar Registration